What to Look For & What to Avoid

Keywords Reflectors Need to Look for in Job Ads

Keyword strategy

Search for the function, not the title:

Search for (Reflector signals)	Avoid (Generator signals)
"evaluate," "assess," "audit," "review"	"process," "manage," "coordinate," "support"
"advise," "consult," "recommend"	"maintain," "execute," "implement," "operate"
"synthesis," "insights," "findings"	"high-volume," "fast-paced," "fast-paced environment"
"stakeholder feedback," "diagnostic"	"daily output," "KPIs," "throughput"
"quality assurance" (evaluative QA)	"quality control" (production QA)
"red team," "adversarial," "challenge"	"scale," "growth," "optimize"